Use The Exact Setting When In Google Keyword Tool for SEO Market Research
Hello, I was working on some market research with a co-worker the other day and we were using the google keyword tool. This tool is used by pretty much everyone doing SEO and SEM out there. What I noticed was my workmate was doing research and happened to be using THE BROAD SEARCH OPTION. This option is very bad for getting realistic search data and can be very deceiving when planning your keyword marketing. This brings up the point of using the EXACT SEARCH option on the top right of the google keyword interface. I have been using the EXACT setting for quite some time, and it had just become second nature for me, so I had never mentioned it to the rest of my team. I found that 3 people in the room were not aware of this setting so I figured I would present this to all of you. I remember when I found that setting, and it changed my whole outlook on keyword market planning. So for those already using it, tell others! For those not using it yet, Start Now!
Below I have some images that will illustrate to you the vast difference in results between BROAD and EXACT with the Google Keyword Tool.
Broad Setting Keyword : Los Angeles auto repair
With the broad setting you are fooled into thinking there are 12,100 local searches a month for "Los Angeles auto repair"
Exact Setting Keyword : Los Angeles auto repair
Notice the local search volume for "Los Angeles auto repair" is actually only 320 searches per month. That is a whole lot different from 12,100.
Spin Articles Then Submit Them on Auto-Pilot – JetSubmitter Great Program
I love getting links and I also love putting tons of content on my sites and this is one of my favorite tools for doing this. There are two parts to this site JetSpinner and JetSubmitter. They are both really great tools for article submitting. The jetspinner portion is free and lets you spin/re-write automatically as many articles as you like. The JetSubmitter is paid and allows you to submit all of that non-duplicate content to over 600 article directories all over the internet. This helps you gain many one way links and also traffic from your articles on these sites. My recommendation is to play with JetSpinner and get the hang of writing spins. A spin is when you choose different options for words, phrases, sentences, links, or even paragraphs or full on content. They explain this process on their site in much more depth Here. After you have written your article in the spin format they use you can have it create an unlimited number of articles that you can instantly download in a .zip full of separate .txt files containing all of the articles. This is great for more then just article submissions also. I use Jetspinner to create content for sites too. Let's say you are building a nationwide website for auto glass repair and want page for each of 100 most populated cities in the US. Well you will need to make 100 pages of content. If you write one spin in JetSpinner and just put CityName everywhere that you plan to put the name of the city you can create 100 pages from one spin. Then go into the .txt files and just replace all of the CityName instances with the correct City. There you go 100 original pages! I love both of these tools and highly recomend them to all. Have fun spinning, it can be time consuming, but remember one spin equals unlimited articles or content. Click Here To Learn More
JetSpinner For spinning content and creating large amounts of fresh content..
JetSubmitter For submitting the content you have created with jetspinner to over 600 article directories..
One way links from Free Directories that show up quick
Alright, I know directories have definitely lost some of their SEO luster over the years, but no one can deny that they are still great to have in your market mix. One they give you decent one way links (even better if you send links to your directory lisiting's domain) and two they tend to rank very well, which can easily lead to more leads and more traffic to your site through the directory.
Today I am here to give you a list of the directories who's links show up the fastest and most consistently in your google webmaster tools. All of these free directories give one way and also Do-Follow links and they all have good page rank. So enjoy , Happy Linking!
- Backpage.com (This needs to be renewed every 6 weeks, but an email is sent to you so it is easy to keep up on, and you can stuff one listing with many links in the html)
*These are not in any specific order, but they are all relevant
Don’t Ignore the Local Market
A lot of SEOs sit and try to chase crazy, vastly searched keywords with little success. In a lot of cases it is an impossible game of catch up. The sites that are at the top of google for most of these “Highly Searched Keywords” are well aged, well linked, and gaining large amounts of ground and authority every second. So unless you have a very large budget or a very large staff, or even better both. I recommend tackling the local markets that are less competitive for that keyword.
So now let’s look at what I am saying. You are thinking of jumping into the “Home Loan” market. “Well good luck!” is what most fellow SEOs will say. But wait a minute, if you narrow your goal down to certain State or better yet local city markets, and also more specific keywords you can definitely win over some great organic traffic that we all love, want, and need. Of course the search amounts are lower, but it’s way better between 1 and 3 for a term that is searched 6,000 times a month then 213 for something searched 2 million times per month. So instead of aiming for “low interest rate loans” try something like “low interest rates loans in San Diego” or “San Diego low interest rate loans”.
This method is tried and proven by myself and others. So like I said unless you have a large network of related sites already created or a very crazy plan in place to take those massive keywords, GO LOCAL!!!
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Matt Cutts Spam Team Google
Matt Cutts Feed
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Blue Hat SEO Feed
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