Google Algorithm Change 2010 May – June Update
Google Algorithm Change 2010 May And June - MAYDAY!! MAYDAY!!
The Matt Cutts video in the previous post will help you understand what Google has done in as far as the fact that yes. These are the facts about the change according to Google.
- Google made an algorithmic change mainly for long tail keywords in early May
- The change that Google made is permanent as far as they can see
- This was to re-access how they decide what sites are best fit for long tail keyword searches (keywords mostly 3 words +
Now these are the facts as far as the change, but of course they are not going to tell you any of the factors that have changed. So I did my assessment over a large number of markets and a large number of keywords and these are my conclusions so far.
- Domain age is more important then before the change happened for sure
- Keywords in the domain seems matter way less then before the change (maybe the end to domaining?)
- The amount of links or link power has probably changed some, but I am not able to pinpoint how yet
- I noticed the change making a difference still so it's shifting of rankings may not be over
I wish i could tell you even more, but this is where I am at. If you have any input please comment on this post and hopefully we can all get a handle on this together.
My Suggestion For Reaction To MayDay Google Algorithmic Change
Worry a little bit less about buying exact domains IE: "size8golfshoes.com" and maybe see if you can get your hands on one with some age that has had the proper content on it also. Do some heavy SEOing not sure whether it should be black hat, white hat, grey hat or blue hat, but definitely put on that hat and get some links and get them now. Links are the one factor which are still very prevalent as far as i can see. I will update my fellow SEO and SEM brothers and sisters as soon as possible.
Use The Exact Setting When In Google Keyword Tool for SEO Market Research
Hello, I was working on some market research with a co-worker the other day and we were using the google keyword tool. This tool is used by pretty much everyone doing SEO and SEM out there. What I noticed was my workmate was doing research and happened to be using THE BROAD SEARCH OPTION. This option is very bad for getting realistic search data and can be very deceiving when planning your keyword marketing. This brings up the point of using the EXACT SEARCH option on the top right of the google keyword interface. I have been using the EXACT setting for quite some time, and it had just become second nature for me, so I had never mentioned it to the rest of my team. I found that 3 people in the room were not aware of this setting so I figured I would present this to all of you. I remember when I found that setting, and it changed my whole outlook on keyword market planning. So for those already using it, tell others! For those not using it yet, Start Now!
Below I have some images that will illustrate to you the vast difference in results between BROAD and EXACT with the Google Keyword Tool.
Broad Setting Keyword : Los Angeles auto repair
With the broad setting you are fooled into thinking there are 12,100 local searches a month for "Los Angeles auto repair"
Exact Setting Keyword : Los Angeles auto repair
Notice the local search volume for "Los Angeles auto repair" is actually only 320 searches per month. That is a whole lot different from 12,100.
